FIFT: Sian Conway from #EthicalHour

  • There’s a video called “What do you desire?” which features a speech by philosopher Alan Watts. He asks what would you do if money were no object — where are your passions? If you’re passionate about something, you’ll become a master and you’ll find a way to make money from it. It’s an important message for anyone with a desire to make a positive change in the world, start a business or pursue their passion.
  • In contrast to Alan Watts, entrepreneur Mark Manson asks “what are you willing to suffer for?”, which resonated with me. Running a business is not an easy path. Understanding this will help you identify what you truly want and Mark puts this as a challenge to the reader — pushing you to examine your motivation.
  • A key skill for anyone who wants to spread an idea or establish a business is to be able to grow an audience. I’m fortunate that I work in marketing, but many people in the #EthicalHour community tell me it’s their biggest challenge. I’d recommend “Growth Hacker Marketing” by Ryan Holiday. In the digital age, it’s easy to reach a large audience if you know how, and Ryan teaches strategies and tactics which can be used by any business.
  • As an ethical business, it can be hard to see beyond your principles — but this isn’t always the most effective way to sell what you do. It’s something we talk about a lot during #EthicalHour chats and I think this article about why not to brand your business as ethical sums it up really well.
  • I’m currently reading “Tsunami Kids” by the Gandy brothers. They bravely recount the horrors of the Boxing Day tsunami and give a personal, moving account of how they’ve turned their business from a spare room operation into a global brand committed to giving back.

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